Article(electronic)May 2012

Value-for-money perceptions of supermarket and private labels

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Volume 20, Issue 2, p. 171-177

Nenycz-Thiel, Magda; Romaniuk, Jenni

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Languages

English

Publisher

Elsevier BV

DOI

10.1016/j.ausmj.2011.12.002

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