Article(electronic)February 2013

The customer engagement/value interface: An exploratory investigation

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Volume 21, Issue 1, p. 17-24

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Languages

English

Publisher

Elsevier BV

DOI

10.1016/j.ausmj.2012.08.006

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