Article(electronic)December 2021

Game on! How gamified loyalty programs boost customer engagement value

In: International journal of information management, Volume 61, p. 102308

Hollebeek, Linda D.; Das, Kallol; Shukla, Yupal

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Languages

English

Publisher

Elsevier BV

ISSN: 0268-4012

DOI

10.1016/j.ijinfomgt.2021.102308

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