Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930–1970

In: Business history review, Band 80, Heft 3, S. 449-483

Abstract

Histories of the rising popularity of Danish modern furniture in both Denmark and the United States have traditionally ascribed its success to the inherent beauty of Danish design. This article argues that Danish modern furniture succeeded for two other reasons. First, through the creation of powerful narratives, or stories, that framed the way consumers made sense of this furniture; and, second, through the calculated development of a network of individuals and organizations whose goal was to promote and legitimize these narratives.