A Tale of Three Brothers: Ezra, Meʾir, and Hayyawi Sawdaʾi and the History of an Iraqi Jewish Cinema Business

In: International journal of Middle East studies: IJMES, Band 55, Heft 4, S. 630-649

Abstract

In Iraq, like elsewhere in the region, cinemagoing became a popular form of leisure in the 1920s and 1930s. The emergence of permanent indoor and outdoor cinemas during this period gave rise to new consumption practices, ways of inhabiting the city, opportunities for investors and entrepreneurs, and the creation of a leisure and entertainment economy that was both modern, international, and Iraqi. In the early 1930s, three Jewish brothers, Ezra, Meʾir, and Hayyawi Sawdaʾi, began transforming their family's wealth from one based in regional trading to a modern cinema business. During the period of British colonial rule, Iraq was forcefully integrated into a global, Western dominated market economy and the brothers tried their hands at several import and local businesses before eventually finding their niche in entertainment. They rented movie theaters, built cinemas, established themselves as prime importers of foreign movies, and left a deep imprint on the Iraqi film industry.