china on the catwalk: between economic success and nationalist anxiety

In: The China quarterly, Band 183, S. 587-608

Abstract

in the post-mao era china competed successfully for a place in the international trade in textiles and apparel, but its economic success has not been matched by recognition of chinese fashion design on the world stage. one reason for this lies in the obstacles posed by the existing hierarchy of fashion capitals, which has proved notoriously difficult to subvert. shanghai may mean fashion in china, but unlike paris, it does not mean that to the world at large. yet the chinese fashion industry is also bedevilled by problems of its own. a high degree of national self-consciousness on the world stage is evident in international fashion shows featuring rather predictable pastiches of chinese culture. it may be the case that state-sponsored nationalism militates against both a more interesting approach to cultural heritage on the part of designers and a more receptive climate for chinese fashion on international catwalks.