Article(electronic)March 1979

Activation Research: Psychobiological Approaches in Consumer Research

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 5, Issue 4, p. 240

Kroeber-Riel, Werner

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/208736

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