Article(electronic)December 1984

The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 11, Issue 3, p. 754

Berkowitz, Michael K.; Haines, Jr., George H.

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/209011

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