Article(electronic)April 1, 2010

Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 36, Issue 6, p. 1058-1081

Jayanti, Rama K.; Singh, Jagdip

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/648689

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