Mass media effects on AIDS knowledge and sexual behavior in Africa with special reference to Ghana

In: The international journal of sociology and social policy, Band 22, Heft 4/5/6, S. 77-99

Abstract

Shows, in detail, how many African countries have concentrated on prevention of HIV through changing their citizens sexual behaviours with Ghana being spotlighted. Posits that Ghana is at the mid‐stage of the epidemic and uses data to explain this. Uses tables to show the lack of knowledge, by the citizens of Ghana, to AIDS prevention. Concludes that this study has tried to resolve two major problems in AIDS prevention: 1, specific nature of items of knowledge and behaviour influenced by mass media; and 2, neglecting control for exposure to interpersonal communication channels, thereby playing an important part in AIDS information provision omission.