Embeddedness: socialising the "social" construction of ethnicity

In: The international journal of sociology and social policy, Band 19, Heft 12, S. 34-55

Abstract

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer.