Logistics Systems or Customer Focused Organization: Which Comes First?

In: Logistics information management, Band 6, Heft 4, S. 26-37

Abstract

Examines an issue of fundamental importance to marketing and
manufacturing companies – how to implement more customer
focus and responsiveness through better management of their supply
chains. Aimed at senior management frustrated by their company′s
inability to make real breakthroughs in this arena, while at the same
time scared‐stiff of possible and catastrophic breakdown in supply
through imposed change that the company cannot accommodate. Offers some
ideas on how control and responsiveness can be achieved in logistics
through supportive systems improvements. By "logistics" we
are generically describing far more than just physical goods movement.