Neo‐Liberal Agricultural Discourse in New Zealand: Economy, Culture and Politics Linked

In: Sociologia ruralis, Band 39, Heft 4, S. 563-582

Abstract

Based upon a detailed reading of various texts emanating from the Federated Farmers of New Zealand, this paper considers the ways in which this farm organization has acted as a conduit between farmers and broader economic, cultural and political institutions and structures influencing New Zealand agriculture. These texts portray the Federation as an articulate partner in wider constructions of a neo‐liberal discourse, which champions the market for its 'freedom' and 'efficiency' and denigrates the state for its 'distortions' and 'backwardness.' More generally, this reading shows how agriculture is a culturally constructed sector where influential political and economic philosophies can become naturalized and accepted as 'truth.'