Testing Prospect Theory in a Deterministic Multiple Criteria Decision‐Making Environment*

In: Decision sciences, Band 24, Heft 2, S. 279-294

Abstract

ABSTRACTProspect theory by Kahneman and Tversky [7] is tested in a deterministic multiple criteria decision‐making context. In two experiments conducted in classroom settings subjects made pairwise preference comparisons of condominiums for sale. The results of the experiments indicate that the traditional value model did not explain the subjects' revealed preferences as well as the prospect model. We conclude that prospect theory is a reasonable model of choice for many individuals in such a context.