International Exchanges and the U.S. Image

In: The annals of the American Academy of Political and Social Science, Band 616, Heft 1, S. 198-222

Abstract

This article reviews four special issues of The Annals devoted to international exchange programs and the U.S. image. These volumes offer four decades of insight into personal contact across national borders through international exchange programs during the cold war era. The article concludes that cold war accounts of international face-to-face contact reveal important public diplomacy lessons for the twenty-first century, particularly for the U.S.-led war on terror. Methods of public diplomacy developed then are applicable now, including the importance of dialogue in overcoming stereotypes, building relationships, and enhancing the national reputation of the United States during ideological contests. The article includes a reassessment of the international exchange of persons in light of this historical review.