Sport Prosumer Networks: Capital and Value of American Sports During Covid-19

In: American behavioral scientist: ABS, Band 67, Heft 10, S. 1246-1261

Abstract

Prosumption capital is underexplored within social media sites, especially within sports. This article explores how the Covid-19 disruptions were used to extract prosumption capital from Twitter. Adopting an economic sociology perspective to measure prosumption capital, 2.3 million tweets were analyzed across the National Basketball Association, Major League Baseball, National Hockey League, and Major League Soccer sports properties. This article applies social network analysis measures, indegree, domain, and proximity prestige to measure prosumption capital and shows how media organizations and other public figures capitalized on the Covid-19 disruptions. It also shows how the structure and those capitalizing through prosumption on Twitter are similar across the sports properties.