Two Experiments Testing Order, Interaction, and Absolute Effects of Esteem Support Messages Directed Toward Job Seekers

In: Communication research, Band 47, Heft 4, S. 541-571

Abstract

Two experiments were conducted to extend research on the Cognitive-Emotional Theory of Esteem Support Messages by examining order, interaction, and absolute effects of emotion- and problem-focused esteem support in the context of the job search. Participants were presented with an esteem support message and rated its perceived effects on their job-search state self-esteem and self-efficacy. Study 1 participants ( N = 228) were college students seeking post-graduation employment. Study 2 participants ( N = 268) were adults in the community with experience seeking full-time employment. Results of both studies revealed that a message that addressed the esteem threat and contained problem- or emotion-focused content was rated as more effective than a message that failed to address the esteem threat and contained neither form of content. Mixed-focused messages were rated similarly to messages containing only high emotion-focused content, though some differences between the samples emerged. No order effects were observed in either study.