Assessing Organizational Information Visibility: Development and Validation of the Information Visibility Scale

In: Communication research, Band 48, Heft 6, S. 895-927

Abstract

A common observation in the digital age is that new technologies are making people's behaviors, decisions, and preferences more visible. For scholars who study organizations and their effects upon society, increased information visibility raises the hope that organizations might become more transparent. Typically, we assume that increased information visibility will translate into high levels of organizational transparency, but we lack empirical evidence to support this assumption. Our ability to gather data on this important topic is limited because there have been few reliable ways to assess organizational information visibility. To remedy this problem, we develop and validate the Information Visibility Scale to measure the core aspects of information visibility. We then employ the scale to test the relationship between information visibility and transparency. We discuss the theoretical and practical implications of the scale and consider the limitations and further research possibilities that the scale construction and validation suggest.