Aufsatz(elektronisch)Juni 1967
Logic and Illogic in the Advertising Process
In: Journalism quarterly, Band 44, Heft 2, S. 231-239
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Abstract
Ninety college students looking both at ads and at illogical re-statements of their contents were prone to accept the illogic—perhaps because they were looking for what the advertiser would have liked most to say.
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