Policing "Fake" Femininity: Authenticity, Accountability, and Influencer Antifandom

In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 24, Heft 7, S. 1657-1676

Abstract

Although social media influencers enjoy a coveted status position in the popular imagination, their requisite career visibility opens them up to intensified public scrutiny and—more pointedly—networked hate and harassment. Key repositories of such critique are influencer "hateblogs"—forums for anti-fandom often dismissed as frivolous gossip or, alternatively, denigrated as conduits for cyberbullying and misogyny. This article draws upon an analysis of a women-dominated community of anti-fans, Get Off My Internets (GOMIBLOG), to show instead how influencer hateblogs are discursive sites of gendered authenticity policing. Findings reveal that GOMI participants wage patterned accusations of duplicity across three domains where women influencers seemingly "have it all": career, relationships, and appearance. But while antifans' policing of "fake" femininity may purport to dismantle the artifice of social media self-enterprise, such expressions fail to advance progressive gender politics, as they target individual-level—rather than structural—inequities.