Memory, Identity and Heritage: An Analysis of the Comments Posted on Tripadvisor Website about Casa da Tapioca [Rio Grande do Norte, Brazil]

In: Rosa dos Ventos: revista do Programa de Pós-Graduação Mestrado em Turismo, Universidade de Caxias do Sul, Band 12, Heft 4, S. 965-981

Abstract

The aim of the study is to detect experiences related to memory, identity and heritage in comments posted on the TripAdvisor website about Casa da Tapioca. It is a predominantly qualitative research, using the comments from 2013 to 2019, with data analysis performed using the Iramuteq software and the content analysis technique. Of the 117 comments obtained, 51% were potiguares. In the word cloud and similarity analysis, <tapioca> stands out, indicating that it permeates people's imagination and evokes what is most rooted in local cuisine. Memories surfaced in the categories: old, traditional and country; identity in: rustic, simplicity, indigenous, original/handmade, Brazilian and Northeastern; heritage in: protection and maintenance. It is concluded that the cultural components present in Casa da Tapioca produce an atmosphere perceived by residents and tourists. There is a real appreciation of culture, while adding importance to the development of tourism with a strong gastronomic identity.