Bots in Public Arenas of Social Networks

In: Sociologičeskij žurnal: Sociological journal, Band 27, Heft 4, S. 99-117

Abstract

In the study of social bots, one of the important trends is the transition from a technology-centered understanding of bots as a threat to information and computer security to a broader, socially-focused understanding of bots as a new tool of informational influence used by various social actors in online social networks. This transition is of value to modern sociology. As one such actor, the authors consider a group of civic activists who use bot-technology to construct and solve the problem of defrauded equity holders. The novelty of the article lies in the interpretation of this group's activities in the context of the concept of public arenas. The botnet "Deceived equity holders of LenSpecStroy" was detected thanks to the author's complex methodology that combined the method of frequency analysis of messages, profiling of bot accounts, including static and behavioral analysis of user profiles, statistical analysis of texts, analysis of the botnet's structural organization, analysis of the content of its publications, and analysis of bursts of network publication activity. Analyzing these bursts of publication activity and the content of botnet publications showed how bot-technologies aided in implementing effective techniques aimed at constructing and maintaining the social problem of defrauded equity holders: expanding the capacity of the public arena, realizing (creating) dramaturgical novelty and emotional richness in discussing the problem, taking into account the organizational specifics of the public arena, directing interest in the problem towards other (related and equally important) public arenas (media, legislative and executive power, political parties).