Social Advertising as Factor of Economic Development

In: Mirovaja ėkonomika i meždunarodnye otnošenija: MĖMO, Heft 5, S. 48-55

Abstract

The concept of social advertisement relates to formulation and solution of socially important problems, to changing of behavioral stereotypes, to formation of moral values. In Russia social advertising is still at the initial stage of its development. The establishment of a nation-wide system of such advertising is on the agenda. The basic task is to raise the physical and moral potential of the society.