Aspects of social management of a modern radio station in the conditions of media convergence on the example ofradio"EchoofMoscow

In: Moscow State University Bulletin. Series 18. Sociology and Political Science, Band 25, Heft 1, S. 78-95

Abstract

The article is devoted to the identification of specific features of social management of the editorial office of a modern radio station. The purpose of this article is to consider various aspects of the management of a modern radio station, on the example of "Echo of Moscow" to identify the principles of its functioning, the interaction of editorial staff with the target audience. The objectives of the study include consideration of such concepts as "format", "programming", "formatting" of radio broadcasting, as well as factors affecting the effectiveness of management, such as the potential of employees, means of production, culture of organization, leadership of the head of mass media, classroom factor; analysis of the classification of modern radio stations; identification of specific for modern socio-political radio "Echo of Moscow" methods of team management and work with the audience. Today, like other mass media, radio has become a mobile source of broadcasting. This factor has transformed the style of broadcasting and the content of radio programs in General. "Echo of Moscow" is a universal radio station on the thematic focus of broadcasting, but it is focused mainly on broadcasting news, special attention is paid to news of politics and culture, reviews of the press, conversations with guests who are experts on various socially significant issues. The organizational structure of the radio station "Echo of Moscow" should be considered to the structure of the linear-functional type, in which the full power takes over the linear head, who heads the team. This structure has both pros and cons. The editorial office of the radio station "Echo of Moscow" is a social organization in which specific relationships are formed, due to the organizational structure of the enterprise and the overall goal of the team. Mutual assistance, team spirit, willingness to help, both in professional activities and at the interpersonal level, speak of the formation of corporate relations in the team of "Echo of Moscow". Joint events, collective events unite employees and help to solve the branding problem, contribute to the promotion of the media and strengthen its positive reputation.