The North Coast 500: Developing tourism in the Northern Scottish Highlands

In: Scottish affairs, Band 29, Heft 2, S. 223-253

Abstract

This paper looks at the development of the North Coast 500 (NC500) route as a key initiative contributing to the increase of tourism in one of the least visited parts of Scotland. Drawing upon data on visitor numbers within the area between 2014–2018 it considers whether the NC500 has catalysed and encouraged tourism to an area of the country that has for many years been a peripheral region in terms of visitation. The findings highlight that the route seems to have had an impact upon a number of different aspects of tourism within the area generating increased expenditure and employment.