Concept of Social Marketing of «BeGood» Agency

In: Social'naja politika i social'noe partnerstvo (Social Policy and Social Partnership), Heft 7, S. 7-17

Abstract

The article describes the analysis of directions of entrepreneurial activity in the fi eld of social marketing. In the work, portraits of segments of the target audience as a result of a survey through a questionnaire have been formed. The author identifi ed the target client task, developed recommendations for the promotion of social marketing services of "BeGood" Agency.