Directions of World Insurance Market Development in Transnational Business

In: Moscow University Economics Bulletin, Band 2018, Heft 4, S. 147-165

Abstract

The subject of the study is the world insurance market, its trends and prospects for development on the example of leading countries. The aim of the work is to identify the features and patterns of insurance in the field of transnational business on the example of a transnational insurance broker (SB) Arthur J. Gallagher & Co (AJG). Research methods: statistical analysis, formal and logical modelling of socio-economic processes. The results of the study consist in a comprehensive description of the insurance business of the broker AJG, implementing various strategies to work in national markets. Activity in the States on development of insurance services is carried out taking into account positive and negative tendencies of the world market. The complexity of the present situation is the increasing risk of economic recession, reflected in the reduction in the volume of insurance coverage. Adaptation consists in consolidation of capital, strengthening of positions of the largest and stable companies. AJG has gained access to emerging markets in countries previously closed to transnational capital, but the mission and strategy need to be adapted to national circumstances. The scope of application of the results can be in the commercial field in the activities of the leaders of the insurance market of Russia in planning the strategy of its activities and ensuring the competitiveness of services in the global market. In modern conditions of development of the world insurance market the advantages of leading companies are connected with internal financial and economic stability, flexibility of strategies of penetration into national markets, pronounced social orientation of business.