A Study on the Environmental Campaigns in Traditional and Social Media

In: International journal of e-politics: IJEP ; an official publication of the Information Resources Management Association, Band 9, Heft 1, S. 29-47

Abstract

This article describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten the humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This article examines the content of environmental campaigns in traditional and social media. It also intends to find out the impact of those campaigns on the environmental awareness of different cross-cultural sections of people. The article is designed based on the Theory of Planned Behaviour according to which human action is guided by a number of factors. A few centralized social media campaigns together with selected campaigns on radio, print and television were taken for the study. To determine the effectiveness and impact of these campaigns, content analysis and surveys were conducted. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.