Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach

In: International journal of virtual communities and social networking: IJVCSN ; an official publication of the Information Resources Management Association, Band 6, Heft 3, S. 53-62

Abstract

This paper focuses mainly on the entrepreneurial aspect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how social media marketing is largely impacting the integrated marketing of the entrepreneurs.