Self-explanatory Images: Analyzing Color Codes on Images in Design Studies

In: Sosyal Bilimler Araştırmaları Dergisi

Abstract

The design process, which starts with identifying the design problem in design studies, is completed by conveying the message of the creative visual solution to the target audience. The images used in the design for the target audience are carefully selected by the design team. Images have a universal language and are transmitted faster than written texts. Images have layers of meaning as cultural indicators of their own time. For this reason, the most frequently used method for examining and interpreting images is semiotics. The colors used in the design also represent culture. Each color can have personal meanings as well as cultural and universal meanings. Color constitutes an important code system in the reading of images through semiotics. To develop the ability to incorporate colors into design, it is necessary to understand the science, psychology and meaning of colors. Visual communication designers and artists are aware that effective color palette choices are one of the techniques that enable guiding eye tracking in design. Color choices, color palette designs play an important role in visual aesthetics. In addition to the contribution of colors to visual aesthetics, the meanings they attach to the message are also important. In this study, the use of images in design applications is examined through the language of colors. The contributions of the use of color to the meaning of the image are examined through examples.