Covid-19 Döneminde Pazar Odaklı Girişimler Ne Olmalı? Girişimci Adayların Görüşleri

In: Sosyal araştırmalar ve davranış bilimleri dergisi: Journal of social research and behavioral sciences, Band 7, Heft 13, S. 107-122

Abstract

The Covid-19 era was the beginning of a new era in increasing digitalization. With the increase of digital users, it is seen that digital businesses also increase. Nowadays, as we witness this radical change in consumer behavior, it is seen that market-oriented initiatives are shifting towards digital initiatives. The purpose of this study is to reveal what market-oriented initiatives should be based on changing consumer behavior with the effect of covid-19. In order to reveal market-oriented initiatives, the opinions of entrepreneur candidates who are studying business administration were taken with a qualitative research. As a result of the research, the entrepreneur candidates are more likely to attempt health-protective cleaning initiatives in jobs that require a physical work environment; In jobs that do not require a physical work environment, it has emerged that they want to work mostly on digital initiatives.