Association Analysis Between Airline Destinations

In: Journal of Graduate School of Social Sciences, Band 25, Heft 3, S. 1260-1289

Abstract

Abstract: This study aims to contribute to the strategic decisions of airline companies in determining of their destinations. Using the data of 617 airlines, it was tried to investigate whether there are rules of association between the companies' destinations. Through the analysis made with two different data sets, the rules of association were sought considering both all the destinations and the foreign destinations of the companies. In the analysis of all destinations, 197 rules could be produced with 90% and above confidence level. In the analysis between the companies' foreign destinations, 200 rules with 100% confidence level could be produced. It is presented as a suggestion that airlines can benefit from these rules in their destination planning.