Book review: Committed employees, effective companies
In: Revista Internacional de Relaciones Públicas, Band 10, Heft 20, S. 247-250
Abstract
Committed employees, effective companies (Berceruelo & Estudio de Comunicación, 2020) is not only an enjoyable and interesting volume, but also a very useful tool for professionals in the field of communication, human resources, business management or public relations, as well as for researchers and academics. This is due to the fact that it tackles internal communication from a strategic perspective to make the organizational culture and values of an entity evolve, with the aim of reflecting internal audiences and promoting their sense of belonging by constituting the link between all of them at an individual level
Sprachen
Spanisch, Kastilisch
Verlag
Revista Internacional de Relaciones Publicas
ISSN: 2174-3681
DOI
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