Google and Facebook as a Way of Life for Millions of People in a Digital Society

In: Newsletter on the results of scholarly work in sociology, criminology, philosophy and political science: scientific journal, Band 3, Heft 2x, S. 20-33

Abstract

The article explores Google and Facebook platforms as quite innovative companies that provide services and create many new products enjoyed by millions. Apart from providing services, advertisers know the details of users' lives and offer their services to them with extreme accuracy based on their social network profile. Facebook has created a number of innovations that track users on the Internet, constantly updating the window of life interests. At the same time, no one sees what happens to the data generated by all the "likes", how the social network's data mining mechanism works, and how our data and hobbies are identified. The aim of the article is to conceptualize the activities of Google and Facebook platforms that provide a way of life for millions of people in the digital society. The subject of the study is Google and Facebook as a lifestyle of millions. The object of the study is the impact of digital society on the improvement of Google and Facebook through information and communication and information and communication technologies.