Book

Buying audiences (2018)

clientelism and electoral campaigns when parties are weak

Checking availability at your location

Abstract

Scholars typically emphasize the importance of organized networks and long-term relationships for sustaining electoral clientelism. Yet electoral clientelism remains widespread in many countries despite the weakening of organized parties. This book offers a new account of how clientelism and campaigning work in weak party systems and in the absence of stable party-broker relationships. Drawing on an in-depth study of Peru using a mixed methods approach and cross-national comparisons, Muñoz reveals the informational and indirect effects of investments made at the campaign stage. By distributing gifts, politicians buy the participation of poor voters at campaign events. This helps politicians improvise political organizations, persuade poor voters of candidates' desirability, and signal electoral viability to strategic donors and voters, with campaign dynamics ultimately shaping electoral outcomes. Among other contributions, the book sheds new light on role of donations and business actors and on ongoing challenges to party building.

Keywords

Patronage, Political, Patron and client, Political campaigns, Political culture, Peru

Languages

English

Publisher

Cambridge University Press

ISBN

9781108525015, 9781108422598, 9781108435581

Pages

xvii, 299

DOI

10.1017/9781108525015

Export