Book

Trump and us (2020)

what he says and why people listen

in: Communication, society, and politics

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Abstract

Why did 62 million Americans vote for Donald Trump? Trump and Us offers a fresh perspective on this question, taking seriously the depth and breadth of Trump's support. An expert in political language, Roderick P. Hart turns to Trump's words, voters' remarks, and media commentary for insight. The book offers the first systematic rhetorical analysis of Trump's 2016 campaign and early presidency, using text analysis and archives of earlier presidential campaigns to uncover deep emotional undercurrents in the country and provide historical comparison. Trump and Us pays close attention to the emotional dimensions of politics, above and beyond cognition and ideology. Hart argues it was not partisanship, policy, or economic factors that landed Trump in the Oval Office but rather how Trump made people feel.

Keywords

Political culture, Communication in politics, Press and politics, History, United States

Languages

English

Publisher

Cambridge University Press

ISBN

9781108490818, 9781108796415

Pages

xiv, 264

DOI

10.1017/9781108854979

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