Political consultants and American elections: hired to fight, hired to win
Abstract
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professiona.
Verfügbarkeit
Themen
Sprachen
Englisch
Verlag
Routledge
ISBN
9781317553298, 1317553292, 9781317553281, 1317553284, 1138786357, 9781138786356, 9781138786363, 1138786365, 9781315731872, 1315731878
Edition
Third edition.
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