Die Schaffung eines Marktes: Preispolitik, Wettbewerb und Fernsehgerätehandel in der BRD und den USA 1945-1985

In: Schriftenreihe zur Zeitschrift für Unternehmensgeschichte, v. 29

Abstract

Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for tv sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The study thus transcends the model of national "market cultures" to reveal changes in and similarities between consumer markets in the two societies.