Enterprise Growth Strategy: Vision, Planning and Execution

Abstract

Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. The author, Dr Kumar, is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical. Dr. Kumar describes mechanisms by which businesses can gain market share; develop.