Transforming organizations for the subscription economy: starting from scratch

Abstract

The experienced present -- When history turns a corner -- What has already happened -- Changing how the world changes -- Value delivery -- The hierarchy of values -- Maximum plasticity : data as material -- From capability to possibility -- Strategic transformation 3.0 -- The nature of change and transformation -- Starting from scratch -- Toward a subscription economy -- Transforming behavior through everyday experiences -- Life : subscribed -- Generation scratch -- Changing the narrative: profound experiences -- Maximizing humanity: the self as media -- Afterword -- Bibliography -- Index