Doing ethnography

This book provides a systematic introduction to ethnographic methods for data collection, analysis and representation. It takes you through the art and the methodological practicalities of ethnographic research, covering research design, choosing and accessing research settings and participants, data collection, field roles, analysis and writing. The book concludes with a bold assessment of the challenges, innovations and futures facing ethnography.

Introduction: the foundations of ethnography; Ethnography and research design; Sites, cases and participants; In the field: observation, conversation and documentation; Field roles and relationships; Managing and analyzing ethnographic data; Representation and the writing of ethnography; The future(s) of ethnography.