Cultural models: genesis, methods, and experiences

Cultural models play an important role in the generation of the individual's behaviour. A proposal is advanced to consider cultural models as fundamental units of analysis for an approach to culture that goes beyond the dichotomy between the individual (culture only in mind) and the collective (culture only in the social realm). The genesis of the concept of cultural model is traced from Kant to contemporary scholars

This book is about cultural models that are considered units of analysis for an approach to culture overcoming the dichotomy between the individual and the collective. The genesis of the concept of cultural model is traced. A methodological trajectory that blends qualitative and quantitative techniques is outlined. A survey follows of the research about cultural models whose results generate a typology. The book closes with suggestions for future research.