Evaluating the gaps and intersections between marketing education and the marketing profession

In: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

In: Research essentials

Abstract

"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"--