Buch(gedruckt)2019

Creative problem solving for managers: developing skills for decision making and innovation

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Abstract

Preface to fourth edition -- Creativity and it importance in business -- Blocks to creativity -- Theories of creativity -- Problem solving and improvisation -- Factors influencing people's ability to undertake ideation -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Miscellaneous ideation techniques -- Evaluation -- Decision making -- Computer-assisted creative problem solving -- Bibliography -- Author index -- Subject index