Culture and the ad: exploring otherness in the world of advertising

In: Institutional structures of feeling

Abstract

Analyzing social ideology in advertisements -- Instructions in representing others -- Representations of others, part 1 : advertisements in the 1929 National geographic magazine -- Representations of others, part 2 : contemporary print advertisements -- Audience responses : the photographs of tourists -- An exposition of twentieth-century print advertisements : depictions of African Americans -- Unexpected audiences : American and Japanese representations of one another -- The future