Strategic internal communication: how to build employee engagement and performance

Abstract

Preface -- Introduction -- The structure of this book -- Questions01 The new organizational triangle: Internal communications, employee engagement and HR -- 21st-century communications: A changing paradigm -- Communicating in the new information space -- Internal communications is about communicating behaviour -- The internal communications and employee engagement -- partnership -- Partnering with HR: communicating organizational values -- What are the benefits of effective internal communications? -- One last point ... -- Questions02 Culture shock: Corporate culture does not exist -- The illusion of organizational culture -- Using dialogue to integrate the organization -- Using dialogue to connect -- Communicating change -- Dialogue as power -- Communication space as a vacuum -- Introducing the 'dialogue box' -- Questions03 Zone 1: Intelligence -- how organizations and people think -- So, what is intelligence? -- The power of knowledge -- Getting your employee's attention -- The intelligent organization: consensus and learning -- Building the learning organization -- Conclusion -- Questions04 Zone 2: Emotion -- How organizations and people feel -- What is emotion? -- Emotional management -- Three steps to effective emotional management -- Strategies for emotional management -- Motivational emotions -- Questions05 Zone 3: Interpretation -- How organizations and people understand -- What is interpretation? -- The key of meaning -- Meaning to connect -- Questions06 Zone 4: Narrative -- How organizations and people agree (or disagree!) -- What is narrative? -- How we tell stories -- Counter-narrative -- Telling the corporate story -- Questions07 The end zone: Ensuring effective dialogue -- how organizations and people talk -- What is dialogue? -- Fostering dialogue -- Connecting and disconnecting -- Disconnected intelligence -- Disconnected emotions -- Disconnected interpretation -- Disconnected narrative -- Epilogue -- Questions08 Using the dialogue box -- 1. Explaini

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Strategic internal communication: how to build employee engagement and performance

Cowan, David

Cowan, David

Abstract

Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index

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