Consumption Economics: The New Rules of Tech
Cover -- Title -- Copyright -- Table of Contents -- Foreword -- Chapter 1 How Good We Had It: The Money-Making Machine Known as High-Tech -- Chapter 2 Shifting Clouds and Changing Rules -- Chapter 3 Looking Over the Margin Wall -- Chapter 4 Learning to Love Micro-Transactions -- Chapter 5 The Data Piling Up in the Corner -- Chapter 6 Consumption Development: The Art and Science of Intelligent Listening -- Chapter 7 Consumption Marketing: Micro-Marketing and Micro-Buzz -- Chapter 8 Consumption Sales: After a Great Run, the Classic Model Gets an Overhaul -- Chapter 9 Consumption Services: Will They Someday Own "The Number"? -- Chapter 10 Customer Demand vs. Capital Markets: How Fast Should You Transform? -- Chapter 11 The "S" Stands for Services -- Endnotes -- Index.