Paul Lazarsfeld and the origins of communications research
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- Foreword to the English edition 2017 -- Introduction -- Chapter 1 The context of Lazarsfeld's communication studies -- 1.1{u2002}Paul Lazarsfeld's life story -- 1.2{u2002}The social context of Lazarsfeld's life and work in Vienna -- 1.3{u2002}Communication research in the context of Lazarsfeld's work -- 1.4{u2002}Lazarsfeld's contribution to communication research in the context of the theory and study of mass communication -- Notes -- Chapter 2 Lazarsfeld's first 'communication studies' -- 2.1{u2002}The early stages of cooperation with Austrian radio -- psychological experiments -- 2.2{u2002}Research on Radio-Wien listeners -- Lazarsfeld's RAVAG study -- 2.3{u2002}Magazines in American cities -- a secondary analysis of aggregated data -- Notes -- Chapter 3 The Princeton years of radio research -- 3.1 The search for a project director -- 3.2{u2002}The first research reports -- 3.3{u2002}Radio and the printed page -- 3.4{u2002}The research moves to Columbia University -- Notes -- Chapter 4 The radio research yearbooks during World War 2 -- 4.1{u2002}Radio broadcasting for specific groups of listeners -- 4.2{u2002}An analysis of musical programmes on the radio and the collaboration between Paul Lazarsfeld and Theodor Adorno -- 4.3{u2002}Radio broadcasting in wartime in the democratic society of the United States -- 4.4{u2002}Research on radio audiences in Great Britain -- 4.5{u2002}German radio propaganda -- research on totalitarian communication -- 4.6{u2002}A content analysis of daytime radio serials and a social analysis of their audiences -- 4.7{u2002}Research uses of the 'program analyzer' and measuring its reliability and validity -- Notes -- Chapter 5 Two major studies by Paul Lazarsfeld's colleagues -- 5.1{u2002}The Invasion from Mars -- a study of the panic caused by a radio broadcast -- 5.2{u2002}Mass persuasion -- the war bond drive -- Notes.