Buch(elektronisch)2013

Qualitative media analysis

In: Qualitative research methods v. 38

Altheide, David L.; Schneider, Christopher J.

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Abstract

Qualitative approaches to documentśand many types of social behavioŕhave become institutionalized, even as they continue to change. This is important for the study of documents since many academic journals cater to studies of discourse, narrative, and performance. Notwithstanding the occasional holdout (e.g., academic department or professor) that insists on quantitative methods for content analysis, a maturing academic universe is far more receptive to qualitative approaches with a focus on meanings, perspectives, and thematic emphases