Empowering Rural Women: Micro-enterprise through Achievement Motivation

Abstract

Rural Women's Road to Empowerment provides original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises. Authors Kiron Wadhera and George Koreth also describe in detail a replicable and scalable "cash-less" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.

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Empowering rural women: micro-enterprise through achievement motivation

Wadhera, Kiron; Russell Sage Foundation

Wadhera, Kiron; Russell Sage Foundation

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